Focus On What Matters

It’s frustrating. As a freelance copywriter, it is very easy to get caught up in having a messy schedule with hardly any productivity.  It is even more infuriating when you assess what you have done for the day and find out that you did not really accomplish anything.  So what was really the matter?

In the book, The Wealthy Freelancer: 12 Secrets to a Great Income and an Enviable Lifestyle, Pete Savage spoke about focus in Secret 8: Bring Focus to Your Freelance Business.  FocusPart of the chapter encompasses focusing on prospects and clients that you specified.  For example, if your target market are businesses in real estate, you only take projects from those clients in real estate.  Yes, indeed it is tempting to reach out to prospects outside of your target market.  However, does it really help you when you have to go back to step 1 again since you have learn about how customers in that market react to advertising?  How are you supposed to climb up the mountain when you keep digging at the bottom of your specialty? Seems pointless right?

Another book, The Power of Focus: How to Hit Your Business, Personal and Financial Targets with Absolute Certainty, by Jack Canfield speaks about prioritizing.  It is too easy to get caught up in counter productive plans like watching YouTube instead of writing up the sales letter.  Use the tools that will help you stay on track whether it’s a corkboard with all of your to-do lists, a calendar, outlook, or even a personal assistant.  You will be relieved to find by doing that, you make room for what really matters – spending time with family, enjoying your hobby, traveling, whatever else that you need to do.

Think about it.  As a freelance copywriter, we have chose this profession because of freedom and to get to do what we want to do.  But how can you enjoy the fruits of your labor if all you do is working all of the time to meet deadlines for clients or to get prospects flowing in the door.  Or else, there’s no roof over your head or food on the table?  If focusing and prioritizing are keys to being able to be successful and enjoying it, I would change, would you?


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